New York- December 27, 2024- Today, PX, the leading platform for customer acquisition, announced the launch of Brand Explicit Consent, an innovative technology solution designed to integrate 1:1 consent into lead workflows seamlessly, setting a new standard for FCC compliance ahead of the implementation deadline of Jan 27, 2025.
Developed in-house, Brand Explicit Consent was built upon four key pillars- ease and speed of implementation, enhanced control for brands over their representation, advanced 1:1 matching for lead sellers to tackle high lead rejection rates, and improved end-consumer experiences. The solution addresses the urgent need for a simple, scalable technology solution that maintains lead conversion rates and lead payouts amidst the industry's ongoing struggles to adapt to new FCC regulations.
“The FCC 1:1 consent rulings mark the most prominent change the lead generation industry has seen in the last decade,” said Bas Offers, Co-Founder and COO at PX. “PX fully endorses this shift because of its positive impact on the end consumer and overall compliance in the industry.
With Brand Explicit Consent, we are setting new standards for transparency and efficiency in consumer interactions, empowering brands to build stronger, trust-based relationships with their consumers. The feedback and early results have been encouraging, and I am confident that this solution will help brands and lead sellers transition to more optimized lead flows.”
The solution has been rigorously tested and piloted successfully with several key clients across eight different industries, including Medicare, Mortgage, and Home Services. To date, it has witnessed over 100,000 live 1:1 consent events. Early adoption results are promising, showing 1.8x-2.4x higher yields on 1:1 lead flows, as compared to a lead under the standard TCPA.
You can learn more about Brand Explicit Consent here.
About PX:
PX is a technology-driven customer acquisition platform for brands to accelerate their growth by optimizing the performance from their lead sources and scaling faster. Through its embedded marketplace, PX connects brands to millions of leads and calls from hundreds of pre-vetted, compliant sources. With over 14 years of industry experience, PX knows that not all leads are created equal. With dynamic pricing, detailed source performance insights, and sophisticated publisher management, you can pay exactly what the leads are worth to your business.
Headquartered in New York City, PX is trusted by major brands across 30+ industries, including Home Services, Financial Services, Education, and Insurance.