How Household Financial Data Improves Lead Quality

Every lead you buy represents a real household with its own financial situation, including household income, available spending capacity, credit behavior, and financial stability. When you can see this data more clearly, it becomes easier to decide which leads to prioritize and which to exclude from your filters.

That’s where RRDB LIVE Premium Economic Insights comes in.

In this blog, we’ll walk through how Premium Economic Insights works inside the PX platform and how you can use it in your lead campaigns. We’ll cover what kind of financial indicators and metrics it provides at the household level.

What is RRDB LIVE Premium Economic Insights?

RRDB LIVE Premium Economic Insights is a comprehensive financial risk database providing credit indicators and payment behavior patterns. It combines top-tier consumer analytics with 95%+ coverage of U.S. phones and households. It works with high-quality, extensively tested data partners to build a reliable economic profile for each lead.

In practical terms, this means that for each lead, RRDB LIVE can append key financial indicators, including household income, household spending, credit health, and debt levels.

You can access these signals through a real-time API inside PX.

RRDB LIVE Premium Economic Insights is ideal for these top verticals: • Insurance • Finance • Home Services • Legal • Healthcare • Education • Automotive • Real Estate • Telecommunications • Travel & Hospitality • E-commerce • Retail

What financial indicators does RRDB LIVE Economic Insights provide for leads?

RRDB L!VE Premium Economic Insights adds two broad types of financial signals to each lead:

1. Household Financial Indicators:

These indicators range from “Very High” to “Very Low” for quick filtering and targeting.

1. Household Income Level: Estimated household income from wages and other sources.
2. Household Spending Level: Estimated discretionary spending potential after fixed expenses.
3. Active Credit Accounts Level: The relative number of active credit card and loan accounts.
4. Credit Utilization Level: Estimated ratio of outstanding credit balances to available credit limits.
5. Debt-to-Income Level: Estimated total active credit and loan balances relative to income.
6. Credit Score Level: Estimated creditworthiness based on segmentations of aggregated and anonymized credit profiles.

With these indicators, you can quickly include or exclude ranges (e.g., exclude “Very Low” income or filter for “High” and “Very High” spending levels) based on your product and risk profile.

2. Household Financial Metrics:

These metrics provide detailed quantitative data for more precise targeting and ranking of households.

1. Household Income($): Annual projected household income in dollars, including wages, investments, business earnings, and retirement accounts.
2. Household Spending($): Annual projected household spending in dollars, reflecting income, expenditure capacity, and demographics. This shows the funds available for discretionary spending after essential expenses.
3. Household Affluence Rating (1-1000): A score ranging from 1 to 1000 that ranks households on their capacity to spend, save, and invest relative to other U.S. households. This metric evaluates income, assets, credit, and debt obligations for a comprehensive view of affluence.
4. Household Stability Rating (1-1000): A score ranging from 1 to 1,000 that reflects a household’s financial stability and resilience, especially in the face of economic downturns, income changes, or unexpected expenses.

With these metrics, you can create more granular strategies, such as ranking leads, defining tiers, or aligning different offers and workflows with different levels of affluence and stability.

Together, these indicators and metrics give you a structured view of each lead’s financial profile.

Why should you use RRDB LIVE Premium Economic Insights for your lead campaigns?

RRDB LIVE Premium Economic Insights helps you move from treating all valid leads the same to making decisions based on how well each household actually fits your product. The result is better use of your team, cleaner pipelines, and more relevant conversations.

You can use these insights to:

Allocate resources where they matter most

• Identify leads with high income, spending capacity, and healthy credit profiles, and route them to your best agents or strongest branches.

• Use economic thresholds (e.g., minimum household income or stability level) to prevent low-fit leads from entering your main workflows.

Improve conversion rates with a better fit and focus

• Focus your budget on segments that match your product’s financial requirements (income, spending, credit, and debt ratios).

• Create tiers or bundles of offers based on affluence and stability; for example, premium products for higher-affluence segments and simpler offers for others.

• Use indicators and metrics to determine which campaigns should receive which segments, rather than pushing every lead through the same path.

Create a more relevant experience for the end user

• Shape different scripts, journeys, and follow-up strategies for different financial profiles, so conversations feel more appropriate to the household’s situation.

How to set it up

RRDB LIVE Premium Economic Insights is now part of our verification stack across the PX platform. If you’d like to use it inside PX, reach out to your PX customer success manager or drop us a note.

View all our verification services.