To improve your call contact rate, first, it is essential to ensure that your contact data is accurate. Names, phone numbers, and emails need to be correct before anything else can work.
The next step is to ensure that this accurate data is actually accessible. A phone number can be valid yet inactive, rarely picked up, or already tied to spam patterns. To really protect your budgets and your agents’ time, you need confidence that the numbers you are dialing are both correct and contactable.
That’s what RRDB Live contactability adds to PX.
RRDB Live is a real-time contact quality assessment database that predicts phone number reachability and identifies spam patterns. It provides tools to authenticate your contact data and assess whether a number is active, in use, and suitable for outbound or inbound engagement.
For each phone number, it assesses the likelihood of successful engagement and assigns a rating from “Very High” to “Very Low”. This rating is based on factors such as identity matching, recent phone activity, connectivity, line type, carrier, and other attributes that influence the likelihood that someone will actually pick up.
RRDB Live has 95%+ coverage of U.S. phones & households and works with extensively tested and top-tier data partners.
These contactability ratings make it easy to rank and prioritize records based on quality. You can direct your outreach efforts toward the highest-quality, most reachable leads first, which helps your teams work more efficiently and focus on the prospects most likely to convert.
By confirming both the accuracy and the contactability of your contact records, you:
Reduce the likelihood of fraudulent activity.
Support compliant outreach and protect your brand reputation.
Improve the end-user experience.
Increase the contact rate of your calls.
This is not just about data hygiene. It has a direct impact on performance and cost.
Currently, we are seeing up to 10% of leads being filtered out across the clients and verticals where we are using it. These are leads that would otherwise enter your systems and consume budget and agent time with a low chance of success.
RRDB Live is now part of our verification stack across the PX platform, and we’ll continue to expand how we use its signals in our scoring, routing, and optimization.
If you’d like to see how you can implement RRDB Live for your lead campaigns inside PX platform, reach out to your PX customer success manager or drop us a note; we'll be happy to walk you through it.