Official Press Release: Launching PX Local

New York, November 28, 2025 -  Today, PX, the leading platform for customer acquisition, announced the launch of PX Local, an innovative, self-serve solution for local and independent businesses, giving them unprecedented control to acquire leads profitably, transparently, and at a predictable ROI.  

PX was founded in 2010 by Frans van Hulle and Bas Offers, who recognized the fragmented and inefficient nature of customer acquisition. They saw a massive opportunity to modernize the industry by building technology that would benefit every participant: the brands buying leads, the publishers generating them, and the consumers behind each interaction.  

Over 15 years, PX has grown to be the #1 customer acquisition technology platform, powering lead acquisition for top brands across 30+ industries. The launch of PX Local represents the next major stride in this evolution: bringing the same enterprise-grade intelligence, controls, and transparency to local businesses that were once accessible only to large national advertisers. 

The mission behind PX Local is twofold: First, it helps large brands and enterprises solve the long-standing lead distribution challenges and inefficiencies across their branches, agents, or installers. Second, it empowers local and independent businesses with access to the same advanced technology and high-quality lead supply that was traditionally gatekept for only larger enterprise advertisers.  

Developed end-to-end in-house, PX Local leverages PX’s core platform and introduces an AI-powered optimization layer that constantly learns from campaign performance data. The system intelligently improves lead quality, optimizes lead delivery, and predicts which lead sources are more likely to convert.  

The solution is already demonstrating commercial value by supporting some of the largest insurance carriers in the country and helping hundreds of agents and brokers receive compliant, high-intent leads in real-time, directly to their CRM.  

“Local businesses have been underserved for far too long,” says Frans van Hulle, CEO & Co-Founder of PX, “they don’t have the technology, data, or the time, to buy leads in the most efficient way. The result is mistrust towards third-party lead generation as a whole. PX Local will change that. We’re giving these local businesses enterprise-grade technology and direct access to our expert team so we can set them up for success.” 

Read more about the product here. 

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About PX 

PX is a technology platform for predictable and transparent customer acquisition. Whether from their existing lead sources or new ones through PX’s lead marketplace, all partnerships can be managed in one place. The platform provides unique insights to extract better performance from every lead source at a predictable ROI.   

PX was founded in 2010 by Frans van Hulle and Bas Offers, with a mission to bring an outmoded industry into the 21st century through technology built to provide the transparency, flexibility, and growth that businesses need for their lead buying efforts.  

Headquartered in New York City, PX is trusted by major brands across 30+ industries, including Home Services, Solar, Financial Services, and Insurance.