LeadsCon is the premier global conference and expo for lead generation, attracting thousands of Fortune 1000 marketers, lead buyers, procurement teams, agencies, and affiliates. LeadsCon 2025 will take place April 7-9 at the MGM Grand in Las Vegas.
For the 7th consecutive year, we are proud to continue as the Title Sponsor of LeadsCon 2025, reinforcing our commitment to connecting and empowering the lead generation community. Today’s fragmented industry faces challenges like disconnected systems and limited visibility for both buyers and sellers. Brands lack insights into lead sources, while sellers are unaware of downstream conversion performance.
PX bridges this gap by serving as the industry’s connective tissue. Our platform centralizes marketing operations, streamlines collaboration, and fosters better partnerships. With access to rich data on source performance, traffic types, and industry inefficiencies, we are uniquely positioned to drive informed, positive change for all participants.
The theme of LeadsCon 2025 focuses on the interconnectedness of the lead generation industry. This year’s theme highlights how the various stakeholders - lead generators, indirect buyers, indirect sellers, aggregators, brokers, platforms, tech solutions, and brands - are intricately linked in a dynamic and multi-layered ecosystem. We aim to illustrate how these participants interact and collaborate within this complex landscape.
Building on the success of last year’s record-breaking marble game, we’re taking it to the next level. This year, we’re back with our marbles (which symbolize leads) and a twist that aligns with the theme of industry interconnectedness. The marble run will demonstrate how leads move through various partners, such as lead sellers, buyers, and solution providers while showcasing how PX serves as a centralized platform to acquire the right leads at the right price.
We will host a panel discussion on April 8, 2025, featuring our COO and Co-founder, Bas Offers, who will present insights from the "State of the Industry 2025" report. This session will explore the trends influencing the performance marketing industry and discuss strategies for Leading the Change in Customer Acquisition. Key topics to be covered include:
Emerging Trends: The latest forces driving the evolution of customer acquisition.
Current Challenges: Issues faced by lead buyers and sellers in today’s landscape.
Industry Connectivity: Enhancing collaboration for shared success.
Regulatory Changes: Adapting to the FCC 1:1 consent deadline and its impact on the future.
Future KPIs and Channels: Metrics and platforms that will define success in performance marketing.
Each year, PX conducts a comprehensive survey that helps shape the future of performance marketing and presents the findings at LeadsCon. You can access last year’s report here, where over 800 marketers shared their insights for 2024 trends.
The survey for this year’s State of the Industry report is now open, and we invite you to share your valuable insights. It will only take 5 minutes of your time, and your voice will play a key role in shaping the roadmap for the performance marketing industry in 2025.
Visit the PX team at booth number 401 to start a conversation. We look forward to connecting with you in person and demonstrating how PX can help centralize your lead acquisition efforts in one place, at scale, ensuring you pay the right price for the right leads.
See you soon at LeadsCon 2025.