Auto insurance agents can now access PX Local, a self-service lead buying marketplace that gives them more control over where their leads come from, what they pay, and how much they buy.
Lead buying has traditionally given agents limited choice and even less control. The experience has not changed nearly enough even after so many years.
PX Local changes that.
Conceived as a marketplace, PX Local connects insurance agents to a network of lead sources. It’s a new self-serve approach to lead buying, built around transparency, control, technology, and ultimately, helping agents write more policies.
PX Local's mission is to innovate the way independent agents acquire and convert new customers.
Most of you have been buying leads similar to how it was in the internet era, buy a bundle of leads from an aggregator, call them, and hope something sticks. PX Local does not recreate the old model.
We are building a better one. One where the economics are designed for you, not for a lead aggregator.
That means better technology. More transparency. Greater control. Smarter use of data. A better service experience. And, over time, tools that help agents manage more of the customer acquisition journey beyond the leads purchased through PX Local.
As an example, everyone talks about speed to lead, but here is what we do to empower insurance agents to meet their speed to lead goals.
Every lead arrives in the dashboard in real time, with a timestamp showing when it was generated and a five-minute countdown running alongside it.
PX Local may be new, but the technology and customer acquisition experience behind it are not.
PX has spent years building technology for multi-billion-dollar brands managing large-scale customer acquisition programs across publishers, campaigns, targeting rules, pricing models, and lead sources.
Those organizations have historically had access to sophisticated infrastructure, data, and controls that smaller agencies rarely did.
PX Local changes the equation.
It brings that customer acquisition experience into a self-service platform designed around the realities of running an independent agency.
No dedicated acquisition department required.
No custom technology stack required.
What's Next for PX Local?
Auto insurance is the first major market available through PX Local.
Health, life, and home insurance are planned next as PX Local continues expanding its marketplace and building new technology for independent agents and local businesses.
The bigger ambition is- Modernize how independent businesses acquire customers.
A dedicated product team is already building the next generation of capabilities, including AI-powered tools that help agents manage referrals, streamline workflows, and unlock more value from every opportunity, because generating a lead is only the first step.
And this is only the beginning.
Auto insurance agents can get started now. Create your account, configure your lead preferences, and start using PX Local
See how PX Local works and sign up here