If you buy leads, you inherit risk from websites you never visit. A partner's landing page can change its consent language, drop a required disclosure, or update its privacy policy, and the buyer often finds out only after it becomes a problem. In a partner ecosystem with dozens of sources, checking every site by hand is slow, occasional, or skipped.
The reality is that no one has the capacity to manually review every website of their stakeholders - publishers, vendors, lead buyers, and lead sellers every week, across a portfolio that often includes hundreds of them.
PX Pulse removes the manual step and keeps the check running.
PX's new automated compliance monitor that uses AI for auditing lead forms and third-party lead sites against a defined set of compliance criteria. Add a website manually or push it through the API (or on every site you buy leads through in PX), and PX Pulse checks it against your active rules and logs the results.
Every audit gets scored against a set of rules you control. A rule might tell the AI to navigate to a site's privacy policy, locate a specific disclosure, and confirm the policy was updated within the last year.
PX Pulse also validates what is in the terms and conditions around TCPA consent and partner language, so you know what you are agreeing to before a company buys that lead. Rules return results in a defined schema and a clear pass or fail, and they are versioned, so you can update criteria over time and roll back if needed.
Rules combine into profiles, and profiles are where the flexibility really shows. You can use PX Pulse in every vertical, including insurance, home services, and education, so you can apply a different profile to each one instead of forcing every site through the same checklist.
Every audit has a detailed view. For a site that fails, say 5 of 7 checks, you can see exactly which rules it missed, what the AI extracted from the page (including CCPA and TCPA-related details), and a screenshot of the page itself for manual cross-reference. Nothing about the result is a black box.
Sites that fail can be routed to a Needs Review queue. Compliance stops being a one-time check and becomes something you can manage over time.
The PX Marketplace sees thousands of websites on a yearly basis. At any given point in time, after the initial analysis, we find that anywhere between 5% and 10% of websites will update after the initial compliance approval and become non-compliant. For customers on the PX Marketplace, we actively resolve these.
We find that many advertisers buy leads from many different sources. And PX Pulse can help monitor those sites for you.
PX Pulse is available now for PX clients running lead campaigns across insurance, home services, education, and more.
If you want to see it in action, request a demo and our team of experts will walk you through it.