AI can help augment and scale the work that otherwise takes a lot of time. You’d need to work harder, faster, and expand your team to get the same work done. This also goes for managing customer acquisition efforts at scale, and lead buying is no exception.
Buying (the right) leads can be a true competitive advantage for any company, but it’s paired with some overhead if you want to do it right. This is why we exist: to take away this burden and allow companies to focus on things that they’re good at.
With AI, we’re able to take this to the next level. In this article, we’ve covered how you can leverage AI across the lead buying lifecycle.
In third-party lead buying, everyone is looking for more and better leads, but the number of options to choose from can be overwhelming: individual websites, aggregators, brokers, and lead platforms.
AI can help teams quickly shortlist vendors by scanning the web, summarizing potential partners, and highlighting the sources most relevant to your vertical, geography, and goals.
With PX:
PX curates and connects you to the top lead vendors in your vertical, so you can start working with high-quality sources directly, without needing to do all the research yourself.
Once you’ve selected vendors and allocated a test budget, the next step is evaluating performance. You can always start with high-level conversion rates and sales per provider, but the real value comes from deeper analysis. AI can help you surface hidden, valuable insights by analyzing performance data, spotting trends, and adjusting bids and budgets for future campaigns. It can also help you generate more actionable feedback for your vendors.
With PX:
You can measure lead vendors’ performance by sub-source, directly adjust bids and budgets, and provide disposition data directly to the lead vendors.
Every organization structures its campaigns differently, like by branch, lead type, state, region, or a mix of these. Setting up campaigns manually to match that structure can be time-consuming and error-prone.
AI can recommend optimal campaign structures based on your goals and existing setup, and even generate the campaigns for you.
With PX:
PX uses AI to help create campaigns and advise on configuration, so your setup reflects how you actually want to route and measure leads. For example, which lead delivery time windows, zip codes, and demographics convert best for your businesses?
Budget management often becomes complex very quickly, especially when multiple branches, vendors, and changing monthly performance targets are involved.
With PX:
At PX, we’ve built budget agents that can scan spend and performance across all these dimensions and update campaigns continuously, ensuring your branches receive only the leads they’ve been budgeted for. You can create and deploy complex budget-monitoring and management solutions to divert budget from higher-performing to lower-performing sources.
When you start a campaign, you might not yet know what bids are optimal. Usually, everyone starts with a broad range.
Over time, you want to optimize your bids based on your performance. Doing this manually across dozens of sources and sub-sources is tedious and slow. AI can read and compare historical and current performance, identify patterns in win rates and outcomes, and then suggest or apply new bids based on that data.
With PX:
PX offers a programmatic and dynamic bidding algorithm to recommend and apply bids using source and sub-source performance data, win rate, lead maturity, and statistical relevance. This rewards quality traffic and protects margin from low-performing sources to pay the right price for the right leads.
Beyond optimizations at the source and sub-source levels, you also want to know whether certain lead attributes correlate with better outcomes. You can append leads with additional verifications data so that this analysis becomes more powerful.
AI can analyze these attributes at scale, highlight which combinations are most likely to convert, and suggest changes to campaigns or routing logic accordingly.
With PX:
PX enables you to verify your leads with the leading verification service providers in the industry and enrich data to your leads, analyze performance by attribute, and actively filter out low-performing lead types.
Once leads are in your system, AI can support follow-up by drafting emails tailored to the lead’s context and suggesting call scripts based on lead, verification, and source data.
With PX:
PX can pass enriched lead data directly to your marketing tech stack so your sales teams can use it in their existing workflows.
Every call, email, or chat with a lead is a valuable source of feedback. AI can transcribe and analyze call recordings and email threads; tag leads by theme, objection, or intent; and generate real-time reports.
With PX:
PX can automatically transcribe, analyze, and report on call recordings available in the platform or pulled in from your CRM. You can also use these insights to adjust bids, reallocate budgets, and refine targeting.
For one PX customer, this analysis revealed early on that a lead vendor was promoting repairs rather than new HVAC systems, which could have cost a lot of money if caught too late.
When something changes or goes off, you will want to be told proactively. AI can write queries to analyze datasets for anomalies by re-analyzing them hourly and daily, and it can highlight trends you might otherwise have missed.
With PX:
PX allows you to define common anomalies and monitor them proactively.
Compliance is a non-negotiable part of third-party lead buying. You need assurance that the websites you’re buying from are always compliant with TCPA and other regulations. AI can crawl and analyze publisher websites; detect changes in content, disclosures, or required language; and trigger alerts or even automatically block traffic from non-compliant sites.
With PX:
PX helps you consolidate compliance management across all your sources. Through AI-based monitoring, it is possible to analyze websites for potential non-compliant text/ questions and flag them proactively.
AI is only as good as the context and data you give it. Effective AI in lead generation depends on:
That’s why using PX for your lead buying gives you a strong foundation: we bring together the expertise, data, and technology required to turn your lead-buying activities into a true competitive advantage.
As AI continues to evolve, our focus remains the same: make third-party lead generation more transparent, predictable, and efficient for everyone involved: brands, partners, and consumers.
If you’re curious how AI could upgrade your lead buying, we’d be happy to explore it with you. Just drop us a note.