Looking Into the Future of Lead Generation at LeadsCon 2026

For the eighth year in a row, PX is proud to return to LeadsCon as a Title Sponsor.

LeadsCon has long been one of the biggest events for the performance marketing and lead generation community. It is where 3000+ lead buyers, sellers, platforms, and partners come together to compare what is working today and what may define the next phase of the industry.

This year, PX is coming to LeadsCon with a more forward-looking focus.

We are using this year’s event to examine where lead generation may be heading over the next five years.

Why does the future of lead generation matter now?

Lead generation has evolved rapidly over the past year, driven largely by AI managing the entire lead-buying lifecycle end-to-end from budget allocation, bid changes, routing, qualification, and pricing to real-time optimization rather than after-the-fact. This year’s LeadsCon is the right moment to look ahead at where the industry may head next.

That raises bigger questions for the industry.

Will AI remain a support tool, or will it take on more of the decisions behind acquisition, from bid changes and budget allocation to routing, optimization, pricing, and lead handling? Will AI-led calling and qualification become part of the engagement flow? Will traditional lead forms remain central, or will intent increasingly be captured through everyday digital interactions?

That is the conversation we are bringing to LeadsCon this year.

PX State of the Industry Survey 2026

One way we are representing the industry in that conversation is through PX's State of the Lead Generation Industry Survey 2026.

Each year, the survey gathers perspectives from lead buyers, performance marketers, and lead suppliers on the market’s evolution. This year, it takes a more future-facing view, exploring what the industry could look like by 2030 as automation, AI, and real-time decisioning continue to reshape how lead programs operate.

We will bring those findings to the stage at LeadsCon across two PX sessions focused on where the industry is heading next.

PX sessions at LeadsCon 2026

This year, PX will present two sessions at LeadsCon, each looking at the future of performance marketing from a different angle. 

The Future State of the Industry: The Next 5 Years

This session builds on several of the future-facing themes explored in the PX State of the Lead Generation Industry Survey 2026, particularly how intent capture may change and how automation, real-time data, and connected workflows could influence the next phase of performance marketing. In this in-depth keynote session, leading experts will explore how marketers can prepare for what is next. 

Bas Offers, COO at PX, will also be joining this panel discussion.

Session Date and Time: April 23, 9:15-10:00 AM 

The 360 Perspective: Establishing Accountability Across Your Lead Pipeline

This session looks at how marketing and sales can move past the lead-blame game by aligning on shared lead definitions, clearer accountability, and a more connected process from first touch to final conversion. It will explore how feedback loops, shared KPIs, and the right use of CRM and AI can help both teams track, nurture, and optimize leads more effectively.

Bastian Cowsert from PX will be part of this discussion.

Session Date and Time: April 23, 3:15 - 04:00 PM

How are we bringing this theme to life at the booth?

If you are walking the show floor, you will notice something a little different about the PX booth this year.

For the last two years, PX has used a GraviTrax-inspired theme to bring the mechanics of lead generation to life. This year, we are building on that idea with a LEGO-inspired booth concept.

We believe a complex industry can still be explained in a way that feels visual, engaging, and approachable. This year’s booth reflects that thinking. 

We are introducing a LEGO-themed booth concept that reflects how modern and AI-first customer acquisition should be built. The booth is designed to bring that idea to life in a visual, approachable way while showing how PX helps connect those pieces into a more predictable, scalable acquisition model.

Meet PX at LeadsCon 2026 Booth#401

LeadsCon has always been a place for meaningful conversations with the people shaping the industry’s future.

If you are attending this year, stop by the PX booth (401) to talk about where lead generation is heading, discuss the ideas behind our sessions, and explore what more predictable, scalable acquisition can look like in practice.

And if you have not yet shared your perspective, take part in PX’s State of the Lead Generation Industry Survey 2026 before the event. We look forward to bringing that conversation to the stage at LeadsCon.

See you there.