How to Protect Your Brand from Serial TCPA Litigators and Plaintiffs with DNC.com

Compliance risk can arise from records that appear normal on a list and pass other checks, but still carry significantly higher legal exposure than the rest.

This includes serial TCPA litigators and professional plaintiffs; individuals and firms that actively target companies for TCPA violations.

Approximately one-third of TCPA lawsuits in the industry are brought by a relatively small group of repeat serial plaintiffs and litigators. (Source: DNC.com)

That means, a small number of records can create disproportionate legal and operational risk for teams managing scale.

Text marketing remains a primary area of TCPA litigation, making this especially relevant for teams running SMS programs.

To address this, PX has partnered with Litigator Scrub® by Contact Center Compliance.

What is DNC scrubbing, and why is it important for telemarketing calls?

DNC scrubbing is the process of removing phone numbers from calling lists that are registered on the Do Not Call (DNC) list. This process is crucial for compliance with federal regulations, helping businesses avoid contacting consumers who have opted out of telemarketing calls. Proper list scrubbing ensures peace of mind by reducing compliance risk and avoiding costly penalties. 

Why marketing teams should use Litigator Scrub® to reduce compliance risk and improve lead quality

For marketing teams, this is more than a legal issue. It helps protect brand reputation and reduce avoidable costs.

1. Mitigate financial loss: It is far more cost-effective to prevent a lawsuit proactively than to defend one.
2. Improve lead quality and efficiency: When risky records enter your dialer, text workflow, or downstream follow-up process, they waste time and create noise in performance data. In reality, these are not genuine prospects; they are just gathering information for lawsuits.
3. Prevent brand damage: A litigator scrub helps reduce the risk of lawsuits and the negative publicity that can damage a company’s reputation.

As a result, teams benefit from:

• Higher ROI: By filtering out professional litigators, your sales team can spend more time on genuine prospects.
• A cleaner database: Litigator Scrub® flags known litigators, helping maintain cleaner, more reliable contact lists.

The core benefit is simple: it gives teams a way to identify known high-risk records before outreach happens.

What is Litigator Scrub®, and how does it identify serial litigators and plaintiffs?

Litigator Scrub® is DNC’s cloud-based batch scrubbing solution for identifying serial TCPA plaintiffs and litigators in call and text lists. It uses a proprietary database to flag those records while also running wireless, VoIP, and DNC scrubs. The service is updated in real time from original court documents and built from real case files and authoritative data sources, with connectivity through multiple integrations and a RESTful API.

Litigator Scrub® was built from real case files, shaped by more than 20 years of compliance experience, and has done more than 70 billion phone-number scrubs.

What do PX and DNC enable together?

PX is already integrated with industry-leading verification services, including Trestle, RRDB, Real Phone Validation, Blacklist Alliance,  and Jornaya (Verisk Marketing Solutions), to help teams screen records before they enter downstream workflows. In that context, Litigator Scrub® adds another compliance control closer to the point of acquisition, where risk can be addressed earlier.

Our analysis also showed that Litigator Scrub® and BlackList Alliance complement each other. Litigator Scrub® identified records that BlackList Alliance did not catch, and BlackList Alliance identified records that Litigator Scrub® did not catch. For that reason, we recommend using both services together for more complete protection.

How to enable DNC Litigator Scrub® in PX

DNC Litigator Scrub® is available in PX as an integrated verification service. You can enable it directly on the platform or contact your CSM to have it enabled for your campaigns.